The British Heart Foundation has appointed Phd to handle its £5m media planning and buying account. It comes as the heart charity also appointed Grey London to handle the advertising business.
Phd pitched against Mediaedge:cia and Arena BLM to win the pitch, which was overseen by the AAR. The incumbent Manning Gottlieb OMD, which had the account for more than ten years, was not involved in the pitch.
The two agencies will work on the charity’s next three advertising projects, which it says will be run across a range of channels. It is understood one of the projects will be to help build a membership loyalty scheme. BHF head of communications, David Barker, says: “We are looking forward to working with them to help fight the UK’s biggest killer – heart disease.”
The BHF called the media and advertising review in April. It has held several advertising pitches over recent year and has worked with Euro RSCG, Lowe and RKCR/Y&R.