First Choice group marketing director Phil Barden has left the company after being made redundant. Marketing director Sam Turnbull had already announced his resignation to pursue personal projects, but has agreed to stay on in the short term.
Aegis has reported pre-tax profits up 17 per cent to Â£39.9m in 2004 and turnover up 21 per cent to Â£747m.
Threshers Group is planning to launch a chain of premium specialist wine shops, stocking more aspirational wines, as an extension to the Threshers brand. The stores will be introduced in London and the South-east in June.
DM Private Equity has announced the purchase of the Unwins Wine Group, the high street wine retailer.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.