Philips has signed a deal with Microsoft Digital Advertising Solutions to launch a multi-region digital campaign as part of its latest brand push to promote its health and well being products. It is part of the consumer electronics giant’s Sense and Simplicity campaign.
The three-month campaign kicks off this week and will run across China, Germany, the UK and the US. It is the biggest campaign Philips has run with Microsoft outside the US. The online push is part of a wider brand campaign developed by Isobar/Carat Global Management with Tribal DDB.
The online push is aimed at young families that are interested in health and wellbeing. Microsoft’s has created a health and well being portal as part of the drive with content that aims to help consumers simplify their lives by debunking common myths. The site reveals the truth on complicated facts, health remedies and routines that people adopt as they strive to lead a healthy lifestyle.
There will be a “Myth Gadget” tool for Live.com and Windows Live Spaces users as well as a downloadable desktop widget for Windows Vista consumers. Both tools will be updated daily with new myths. Information on Philips products will also feature throughout the site.