Savings and retirement firm Phoenix Group has introduced a new multi-brand strategy and architecture for its business, reflected in a modernised look for the corporate brand.
With Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.
As GSK Consumer Healthcare prepares to split from GlaxoSmithKline and make its own way as an independent business, CMO Tamara Rogers explains how the business decided upon its new brand identity.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Research from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
Our marketer on the inside argues that as people move up the career ladder what they gain is often not as precious as what they leave behind.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week is proud to name Premier Inn’s Yasmin Mukhida-Olushola as one of our inaugural Future Marketing Leaders, sponsored by Digitas.