01242 256 816
01242 256 817
Person to Contact
Dr Susan Owen
Statement of Principles
PHOENIX MRC brings a fresh approach to ad hoc market research in the UK and overseas. Our speciality lies in our approach. Our work is driven by a passion for provision of high quality market research and a clear vision as to how to achieve it.
The organisation’s strengths are deeply rooted in psychological and statistical rigour, influenced by an enthusiasm for applying these to solve real-life marketing problems.
PHOENIX MRC has evolved the concept of NEXUS research, combining the most positive aspects of qualitative and quantitative techniques to enrich every project undertaken. This means we apply attention to project design and detail throughout every project. It ensures the highest standards of fieldwork, and results firmly based in market realities.
We apply data-grounded analysis to qualitative as well as quantitative work. And our quantitative results are never merely analysed table by table. We draw out the framework within each data mass to give you not only the pieces of the puzzle for results, but the whole picture into which they fit.
PHOENIX MRC draws on wide experience across many product fields and research techniques, carefully applying the right mix of techniques to meet your marketing objectives. Recent clients include many household names and major blue chip UK retailers, advertising agencies, financial service providers, manufacturers and
management consultants and numerous SMEs.
An example of Some Recent Clients
Please visit our website www.phoenixmrc.co.uk
Dr Susan Owen
Full service ad hoc with specialisms in mystery shopping, customer insight and branding
Methods of Data Collection
CATI; EXEC; FL; FtF; HALL; OBS; PLACT; POST; TELI; QUAL; NET
ADS; DM; FIN
Trade Memberships/Affiliations (Company & Individual)
Market Research Society; MRQSA; Registered Business Link Consultant