Phones4u “mocking” Jesus Christ ads banned

Two Phones4u national press ads featuring a cartoon image of a grinning Jesus Christ giving a thumbs-up sign has been banned for being disrespectful to the Christian faith.

/r/a/u/Pitch.jpg

/r/n/l/phones4u160.jpg

Members of the public said the ads, which also featured a Sacred Heart across Jesus Christ’s chest and a headline with text “Miraculous deals on Samsung AndroidTM phones”, were offensive and it was disrespectful to the Christian faith to run them during Easter.

The Advertising Standards Association ruling has banned the ads, adding that the images “gave the impression that they were mocking and belittling core Christian values”.

Phones4u says the ads were not intended to be disrespectful of the Christian faith rather but meant to be a “light-hearted, positive and contemporary image of Christianity relevant to the Easter weekend”.

The company, which received some complaints directly, withdrew the ads as soon as the negative reaction became apparent. Phones4u says it has no plans to the run the ads again.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now