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Physical marketing is making a comeback
Many marketers are bucking the digital trend and investing more in ensuring customers can touch and experience their products and services.
Trinity Mirror’s new newspaper aims to fight print decline
Leonie RoderickDespite declining industry sales, Trinity Mirror is launching a weekday newspaper with no website, which the company’s marketing director and the newpaper’s publishing director Zoe Harris says will target time-poor readers.
The key takeaways from ISBA’s annual conference
Thomas HobbsISBA held its annual conference yesterday (9 March) with hot issues including ad blocking, the government’s obesity strategy and the rise of vloggers all high on the agenda.
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Disney admits it has ‘no idea’ who went to see Star Wars as it increases focus on consumer insight
Leonie RoderickDisney is looking at ways it can gain more consumer insight and reach people more directly as the brand’s CEO Bob Iger admits it has “no idea” of who went to see its Star Wars films at the cinema.
Marketing Week Top 100 2021: The top marketers in media and telecoms
Marketing Week ReportersMarketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Celebrating effective leadership and IPO lessons: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
Inside Boots’ mission to create a ‘world class media agency’
Charlotte RogersThe high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week Top 100 2021: The top marketers in general retail
Marketing Week ReportersMarketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.