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Physical marketing is making a comeback
Many marketers are bucking the digital trend and investing more in ensuring customers can touch and experience their products and services.
Trinity Mirror’s new newspaper aims to fight print decline
Leonie RoderickDespite declining industry sales, Trinity Mirror is launching a weekday newspaper with no website, which the company’s marketing director and the newpaper’s publishing director Zoe Harris says will target time-poor readers.
The key takeaways from ISBA’s annual conference
Thomas HobbsISBA held its annual conference yesterday (9 March) with hot issues including ad blocking, the government’s obesity strategy and the rise of vloggers all high on the agenda.
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Disney admits it has ‘no idea’ who went to see Star Wars as it increases focus on consumer insight
Leonie RoderickDisney is looking at ways it can gain more consumer insight and reach people more directly as the brand’s CEO Bob Iger admits it has “no idea” of who went to see its Star Wars films at the cinema.
Future Marketing Leaders 2023: Yasmin Mukhida-Olushola, Premier Inn
Marketing Week ReportersMarketing Week is proud to name Premier Inn’s Yasmin Mukhida-Olushola as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
How HSBC unified the banking sector to fight domestic abuse
Marketing Week ReportersThe bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
TUI launches first Christmas campaign to ‘engage customers differently’ as a travel brand
Niamh CarrollChristmas is traditionally a quiet period for the travel sector but TUI is launching a festive ad to build resonance for the brand and “prime” audiences for the busy turn-of-year trading season.
How O2 overtook rivals with thanks to a festive purpose push
Marketing Week ReportersTaking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.