Physical marketing is making a comeback
Many marketers are bucking the digital trend and investing more in ensuring customers can touch and experience their products and services.
Many marketers are bucking the digital trend and investing more in ensuring customers can touch and experience their products and services.
Despite declining industry sales, Trinity Mirror is launching a weekday newspaper with no website, which the company’s marketing director and the newpaper’s publishing director Zoe Harris says will target time-poor readers.
ISBA held its annual conference yesterday (9 March) with hot issues including ad blocking, the government’s obesity strategy and the rise of vloggers all high on the agenda.
Disney is looking at ways it can gain more consumer insight and reach people more directly as the brand’s CEO Bob Iger admits it has “no idea” of who went to see its Star Wars films at the cinema.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.