Sponsored by Royal Mail
Physical marketing is making a comeback
Many marketers are bucking the digital trend and investing more in ensuring customers can touch and experience their products and services.
Trinity Mirror’s new newspaper aims to fight print decline
Leonie RoderickDespite declining industry sales, Trinity Mirror is launching a weekday newspaper with no website, which the company’s marketing director and the newpaper’s publishing director Zoe Harris says will target time-poor readers.
The key takeaways from ISBA’s annual conference
Thomas HobbsISBA held its annual conference yesterday (9 March) with hot issues including ad blocking, the government’s obesity strategy and the rise of vloggers all high on the agenda.
1 Comment
Disney admits it has ‘no idea’ who went to see Star Wars as it increases focus on consumer insight
Leonie RoderickDisney is looking at ways it can gain more consumer insight and reach people more directly as the brand’s CEO Bob Iger admits it has “no idea” of who went to see its Star Wars films at the cinema.
ITV: TV is a powerful medium to connect with older consumers
Matthew ValentineITV director of client strategy Kate Waters believes TV has a clear role to play in addressing the “hard creative challenge” of appealing to older consumers.
‘Triple cooked chips’: Ritson’s ‘foolproof’ system for marketing budgets
Michaela JeffersonRitson recommends marketers take a three-step approach to budget setting: match your budget to your business size, optimise the long and short, and measure them correctly.
Premier Foods on navigating the cost of living crisis: ‘Don’t assume what you know is true’
Molly InnesSpeaking today (6 October) at Marketing Week’s Festival of Marketing, Premier Food’s chief marketing officer Yilmaz Erceyes said marketers need to be closer than ever to consumers in a cost of living crisis
‘Don’t sugar coat or patronise’: Morrisons and Gousto on leading amid turmoil
Matthew ValentineHaving confidence in a crisis and trusting your team could help brands survive tough times, suggest marketing leaders from Morrisons, Gousto and the British Heart Foundation.