Piaggio launches marketing push

Scooter brand Piaggio is launching a marketing push to capitalise on the fact that scooters are exempt from London’s forthcoming congestion charge plan. The campaign, created by Bates UK, consists of 96-sheet posters, press and taxi advertising. It has four executions, which depict congested London streets with sheep driving cars and riding London buses. The outdoor ads will appear near public transport stations on the congestion charge border to ensure maximum consumer awareness. PR and field marketing also forms part of the activity. Piaggio marketing manager Siobhan Curtin says: ‘Commuters living both in and outside the capital are starting to get hot under the collar over the congestion charge. This campaign aims to show them they have a choice.’ Media buying is by Carat.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now