Unilever has signed up Marco Pierre White as the new face of Knorr stock cubes. It is understood that he will appear in ads over the next year.
The move follows comments made by White, who was the youngest British chef to win three Michelin stars, about the brand. He described Knorr stock cubes as “the best fucking ingredient in the world” and added that every kitchen should have a packet.
Knorr brand manager Katie Lindridge says: “Throughout his career, Marco has talked about how essential Knorr stock cubes are to his cooking. We really believe his passion can inspire people to use them in different and exciting ways in the kitchen.”
White retired from the kitchen in 1999 to concentrate on developing his chain of restaurants, including Mirabelle and Criterion, through his White Star Line company. He returned to the public eye earlier this month with his starring role on reality show Hell’s Kitchen.