Pioneer GB to sponsor British Academy Television Awards
Pioneer GB will be the new sponsor of the British Academy Television Awards in 2005. Next year’s ceremony will be held at London’s Theatre Royal on Sunday April 17.
NatWest CMO Margaret Jobling appointed ISBA president
Niamh CarrollISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Marketoonist on ad fraud
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Sainsbury’s: Premium sales remain resilient despite cost of living crisis
Michaela JeffersonThe grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
‘Brain engine optimisation’ is the new search engine optimisation
Jon LombardoBrands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
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