We have been asked to point out by internet service provider Pipex that its broadband and home phone calls package, being advertised in a TV campaign, is in fact available in the UK (MW last week). Pipex also states it has more than 1 million customers in the UK.
Coca-Cola is shifting focus away from M&A and small innovations, and prioritising ecommerce as it looks to seek out opportunities despite Covid-19.
To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
The app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
There are positive signs that companies are taking the importance of increasing diversity at the most senior levels of leadership more seriously.