Pivots
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The Mobile Marketing Association (MMA) has redefined its mission statement to evolve away from its technology roots and boost the innovative use of mobile marketing among brands.
Scope is launching a marketing campaign that aims to guide the public through situations with disabled people where they may feel uncomfortable after research by the charity found that the majority of people don’t know how to act around disabled people.
The Co-operative Group needs more marketing expertise on its board if it is to secure its future, according to a report into its governance, a call that comes just over a month after its group marketing director was stood down from its management board.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.