Pivots
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
MMA refocuses on marketers rather than technology
Sarah VizardThe Mobile Marketing Association (MMA) has redefined its mission statement to evolve away from its technology roots and boost the innovative use of mobile marketing among brands.
Scope bids to end ‘innocent ignorance’ around disability
Sarah VizardScope is launching a marketing campaign that aims to guide the public through situations with disabled people where they may feel uncomfortable after research by the charity found that the majority of people don’t know how to act around disabled people.
‘Co-op board needs more marketing expertise’
Russell ParsonsThe Co-operative Group needs more marketing expertise on its board if it is to secure its future, according to a report into its governance, a call that comes just over a month after its group marketing director was stood down from its management board.
The Week in Tech: Instagram, TikTok and controlling your social narrative
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
PZ Cussons pledges focus on ‘right brands in the right sizes’
Niamh CarrollCarex and Original Source owner PZ Cussons identifies strengthening its brand building capabilities as a strategic priority for 2025, as it chases profitable growth.
Over a third of B2B marketers ‘often’ in conflict with sales
Hannah RashbassMisaligned priorities and misconceptions about the role of marketing are fuelling the tension, according to Marketing Week’s exclusive new research.
‘If they’re winning, we’re winning’: B2B marketers on the relationships that matter
Matthew ValentineFrom making the CFO your “first customer” to exploring cross-functional tension, marketers should put energy into nurturing relationships with the CEO and beyond.