Pivots
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The Mobile Marketing Association (MMA) has redefined its mission statement to evolve away from its technology roots and boost the innovative use of mobile marketing among brands.
Scope is launching a marketing campaign that aims to guide the public through situations with disabled people where they may feel uncomfortable after research by the charity found that the majority of people don’t know how to act around disabled people.
The Co-operative Group needs more marketing expertise on its board if it is to secure its future, according to a report into its governance, a call that comes just over a month after its group marketing director was stood down from its management board.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.