Pizza Express has launched a sales promotion in a bid to drive customers into its restaurants and increase sales of its salad dressing brand sold in supermarkets.
The promotion will see a two for one restaurant voucher included on 350,000 Pizza Express salad dressing bottles. The offer entitles customers a two for the price of one offer on restaurant pizzas or any other main course.
Launching today (April 23), the initiative was created in conjunction with All About Food, which has the licence to sell and market Pizza Express’ salad dressing brands.
To push the offer, which is worth around £9, All About Food has designed a new label and tray branding.
Consumers will also be encouraged to recreate the restaurant experience at home as the new label will contain recipes on how to make Pizza Express’ salads at home.
All About Food also has a licence to sell and market Nando’s products in the UK and Europe.