Pizza Hut has shortlisted Starcom MediaVest and MindShare for its 11m media planning and buying business. Incumbent PHD resigned the business after the review was announced.
Polo Ralph Lauren Europe has appointed Fabio Mancone to the new role of senior vice-president of marketing for Europe. He joins from L’OrÃ©al Luxury Products in Paris, where he was international general manager for Giorgio Armani Fragrances and Cosmetics. It has also appointed Alessandra Carra as senior vice-president for marketing for womenswear in Europe. She […]
The Commons Health Select Committee has announced that it will release its report on obesity and advertising on May 27.
Euro RSCG Worldwide has appointed the chief executive of its New York and San Francisco offices, Ron Bess, to the new position of regional director of North America.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.
In the last of our series on what makes a great marketing organisation, marketers explain why “living the clichéd conversations” about company culture is crucial to turn intentions into action.
By using data to communicate experiences that pull customers in, rather than pushing undifferentiated offers, brands can transform loyalty’s effectiveness.