Pizza Hut is reviewing its £13m advertising business following Wieden & Kennedy’s decision to resign the account after three years. W&K says it is “not the right agency partner” for the brand moving forward.
The agency won the business in February 2005 following a pitch against WCRS, Clemmow Hornby Inge (now CHI & Partners) and Bartle Bogle Hegarty. The account was previously handled by Abbott Mead Vickers.BBDO.
W&K has created various campaigns for the brand since being appointed, including the “Family Gold Spot” ad that ran before all U certificate films (MW June 14, 2007). But Pizza Hut was forced to deny rumours that it was reviewing the account in 2006 (MW February 16, 2006).
W&K was appointed by former Pizza Hut marketing director Martin Pugh, who he left soon after – subsequently joining Camelot – and was replaced by Hugh Wood. Before joining Pizza Hut, Wood worked at Procter & Gamble, Diageo and Burger King.