"Vibrant", "colourful", "banter-y": all words PizzaExpress's new chief customer officer, Shadi Halliwell, wants people to begin associating with the restaurant, as she looks to inject "new life" into the brand and attract a younger market of casual diners.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
UK brands are encouraged to dial up their innovation and creativity, responding at pace to the trends caused by Covid-19, or risk diminishing value.
Tesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.