"Vibrant", "colourful", "banter-y": all words PizzaExpress's new chief customer officer, Shadi Halliwell, wants people to begin associating with the restaurant, as she looks to inject "new life" into the brand and attract a younger market of casual diners.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
UK brands are encouraged to dial up their innovation and creativity, responding at pace to the trends caused by Covid-19, or risk diminishing value.
Tesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.