Plastic fantastic from Somerfield

The Diary has always had a soft spot for supermarket chain Somerfield. After all, it rescued Kwik Save when no other company would – and where would the Diary be without its morning visit to the Liquor Save cider aisle? And where would Soho’s tramps be without a steady supply of Somerfield carriers in which to deposit their “refuse”?

Well, now those tramps can go about their business with a clear conscience – Somerfield has become the first UK supermarket chain to introduce biodegradable plastic bags, and to celebrate the initiative, it ran a competition, challenging fashion students at Manchester Metropolitan University to design carrier-bag clothing.

Here, then, is model Catherine McQueen wearing the winning entry – designed by 20-year-old Paul Green – and giving a whole new meaning to the phrase “bag lady”. That background doesn’t look much like Manchester, though.

Recommended

Venture capitalists court ITV sales houses

Marketing Week

Venture capitalists are expected to begin courting senior executives at ITV sales houses following the Competition Commission’s indication last week that it may force Carlton Communications and Granada to spin off their sales operations if a unified ITV is to be given the all-clear. Executives at Carlton and Granada had been hoping that the two […]

Wales: the True Taste campaign

Marketing Week

The Welsh Development Agency is to sponsor the new series of S4C’s cookery show Dudley, as part of its Wales: the True Taste campaign, which aims to promote the Welsh food and drink industry.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now