Playing it safe
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Bentley is teaming up with British smartphone brand Vertu in a five-year partnership that will see the two firms work together to create ‘distinctive’ luxury smartphones.
The World Cup is set to give a big boost to the UK advertising market, pushing expenditure forecasts up for the rest of the year and in 2015 as advertisers prepare to plough more of their media outlay into online and mobile channels.
Ryanair is launching a digital innovation hub, Ryanair Labs, as it aims to kickstart an ‘online travel revolution’ that can ‘change the world of online air travel’.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.