Playtex launches Magic Feeling bra

Underwear brand Playtex is launching the Magic Feeling bra with a £4m TV advertising campaign. The campaign, created by Euro RSCG Wnek Gosper, revolves around how comfortable the Magic Feeling bra is and the ad features a women sliding down a

Underwear brand Playtex is launching the Magic Feeling bra with a &£4m TV advertising campaign. The campaign, created by Euro RSCG Wnek Gosper, revolves around how comfortable the Magic Feeling bra is and the ad features a women sliding down a piece of silk to emphasise this. Magic Feeling is a seamless bra, which Playtex claims is 25 per cent lighter than a normal bra and combines support with a glamorous look. The campaign breaks on March 31, running for six weeks with a further four-week burst of activity around August, which will be supported by a magazine campaign. The launch is part of Playtex’s strategy to reposition itself as an innovative brand. Media buying is via The Media Planning Group.

Recommended

Gointeracttv upgrades

Marketing Week

Gointeracttv has upgraded its range of advertising formats to include new services such as ‘t-commerce’, which enables credit card payments and donations via interactive TV. The formats are being used by Channel 4.

Comments

    Leave a comment