Playtex launches range ‘for real women’

Playtex is launching a lingerie range called Feel Beautiful, a new brand aimed at “real women” and which sees Playtex roll out bras in its biggest size yet – 38G.

Playtex, the company that made the Wonderbra, says the Feel Beautiful collection has been designed for “comfort on the inside and style on the outside”.

The bra brand owned by Dim Branded Apparel says Feel Beautiful is the result of research to find out what real women want from their lingerie. Products will be sold in specially designed bags and packaging to add a sense of luxury.

To support the launch later this week, there will be below-the-line activity and in-store activity and celebrity endorsement.

Recommended

New campaign – Against Breat Cancer

Marketing Week

Abbott Mead Vickers.BBDO has created a controversial cinema campaign to raise awareness of breast cancer and encourage young women to check their breasts more often. It has teamed up with the charity Against Breast Cancer and Gorgeous Productions to make an 85-second film involving a pole dancer in a strip club. The film shows an […]

Gillette revamps Venus range

Marketing Week

Gillette, the Procter & Gamble (P&G)-owned shaving and toiletry brand, has revamped its range of Venus female blades and razors in a bid to broaden its appeal.

LMG appoints Dave to revitalise Nectar

Marketing Week

Nectar, the biggest loyalty scheme in the UK, has appointed The Engine Group’s brand identity specialist Dave to “reinvigorate” its brand. Dave was appointed following a pitch that involved several undisclosed agencies. Nectar began approaching direct marketing and branding agencies before Christmas, asking for their views on the future of loyalty schemes in the UK […]

Comments

    Leave a comment