One plant-based brand on staying consistent to cut through the noise
Ten years in and following its acquisition by Britvic, plant-based drinks brand Plenish is on a mission to achieve the next level of growth.
Ten years ago, plant-based milks were largely classed as a specialist product, confined to the free-from shelves of supermarkets. Today, around one in three British people drink plant-based milks and the market continues to grow at pace.
Founded in 2012, Plenish has gone from one of the first movers in a category to one brand in a crowded field. For the plant-based drinks brand, which also operates in the busy juice market, the challenge now is to ensure it can continue to cut through the noise.