Plenty brings back Juan Sheet

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Plenty’s brand ambassador Juan Sheet is to return to UK television screens in a new advert for the household towel brand.

Created by Publicis London, the advert, “Juan Sheet and the Pretty Bride”, shows Juan Sheet attempting to save a bride’s wedding dress from a potentially disastrous spill at a reception. Carat handled media planning and buying, with Chemistry Communications working on digital activity.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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