Plymouth Sound, the GWR-owned local station, is running an online campaign based on murder mystery game Cluedo, in which the rooms of the house are sponsored by different advertisers. It is likely to be rolled out right across the network.
Video Island and ScreenSelect, the online DVD rental services, are to merge, in advance of the expected launch in the UK of US market leader Netflix. Together, the two UK firms will ship 300,000 items in September, and claim that figure should triple in the next 12 months.
British Gas has increased its gas price by an average of 12.4 per cent and its electricity by 9.4 per cent, starting from September 20. Industry watchdog Energywatch has slammed the move and advised consumers to switch away from British Gas to cheaper suppliers.
Lever FabergÃ© is way out in front in the household cleaning sector, but Reckitt Benckiser is hoping to see off SC Johnson to take a tightly contended second place. Daniel Thomas reports
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.