P&O Cruises enhances role of digital marketing

P&O Cruises is bolstering its digital marketing strategy with an enhanced role for its lead digital marketer.

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The company, owned by Carnival Cruises, is looking for a head of digital marketing following the departure of new media manager Elliott Pritchard.

The newly created role will work across P&O Cruises and Cunard and responsibilities include developing a fully integrated online marketing and e-CRM strategy.

The position reports to head of brand marketing Philip Price.

P&O Cruises is keen to build on customer loyalty. Its community hosted on the company website has nearly 36,000 members and it recently relaunched its loyalty scheme as the P&O Cruises Penisular Club.

The company will be celebrating its 175th birthday next year and plans to have all seven of its ships in Southampton for the first time on 3 July 2012 for a “Grand event”.

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