P&O Ferries has appointed Brighton-based travel and leisure specialist Designate to handle its advertising account. The ferry company plans to relaunch with a new pricing structure later this year.
O2 is to be the first company to use wearable versions of short-range wireless devices to distribute content to mobile phones. Rugby fans at next Sunday’s Six Nations match in Dublin will be able to get ringtone versions of the English national anthem and the official Irish rugby anthem. English fans arriving at Dublin airport […]
Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare
Capital Radio Group and GWR Group, the radio operators that are expected to merge this May, have agreed to sell Century 106 in the east Midlands. The decision follows concerns from the Office of Fair Trading about the affect the merger would h
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.