P&O launches ad campaign to drive summer bookings

P&O Cruises is launching an integrated ad campaign to drive bookings for next summer. The campaign will run across TV, radio, online and press, with the TV ads breaking on Boxing Day.

The campaign, called Everyday is Different, includes seven different films that feature its range of holiday destinations, activities and experiences.

The TV ads will be supported by inserts in newspapers and magazines. The press ads will include two different executions, one features the “Everyday is Different” theme and will show the variety of destinations that the company travels to. The second execution will have the strapline “Every single day of your holiday should count”. An online video campaign will also be launched in January to support the campaign.

The ads have been created by Miles Calcraft Briginshaw Duffy, with media planning and buying by Vizeum, which won the £12m account for parent company, Carnival Group Cruses in November.