PO to cut Littlewoods Quick Pix…

Post Office Counters is in talks with Littlewoods about axing its Quick Pix coupons from as many as 3,000 UK post offices, after only seven months in operation.

PO Counters has been selling Littlewoods charity scratchcards and Quick Pix – a simplified form of the pools which offers a jackpot of up to 2m – in 17,500 British outlets since last September.

However, smaller post offices have been unable to sell Quick Pix and have been left holding stock.

Observers say the number could be as high as 3,000 outlets, but Littlewoods denies this, claiming it is likely to be “hundreds of post offices rather than thousands”.

The move comes as Littlewoods Pools, the company’s gambling division, axes a number of marketing positions. The shake-up is being carried out by marketing director Tony Hillyer, who is attempting to impose a more traditional marketing structure at the company.

The head of the Littlewoods Scratchcards division, Phil Rooney, is being moved over to the pools division. The company is creating the position of head of consumer marketing to cover pools, Spot the Ball and scratchcards. The appointee will report to Hillyer.

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