PokerStars, the internet gaming site, has picked former Coral Eurobet marketing chief Chris Welch as group marketing director. Welch, who has been working with the company as a consultant, will report to PokerStars’ president Isai Scheinberg.
Lovefilm.com is launching an online games rental service tomorrow (Thursday), offering subscribers the latest PlayStation 2 chart titles alongside the nearly 30,000 DVD titles in its catalogue. The online DVD rental company, which is locked in a battle for market leadership with ScreenSelect, claims it is the first company to offer online game rentals in […]
GCap Media, the radio group, has appointed Neil Wyatt as marketing controller for its South-coast stations. He joins from concert promoter Metropolis Music and replaces Sophie Fenning, who has been promoted to regional marketing director.
BSkyB will offer a Sky Sports channel, Sky One, Artsworld, a Sky Box Office channel and two Sky Movies screens on its high-definition television service, to launch early next year.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.