The cocktail-stick sampling brigade is being superseded by experiential-style activities that use the latest in-store and online technology to boost value and creativity. By Steve Hemsley.
RAJAR: The number of listeners tuning into commercial radio stations continued to grow in the third quarter, boosted by strong performances by TalkSport and Absolute Radio.
BlackBerry has launched a major online campaign with music stars as part of its strategy to promote its products to a younger audience.
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Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.