The cocktail-stick sampling brigade is being superseded by experiential-style activities that use the latest in-store and online technology to boost value and creativity. By Steve Hemsley.
RAJAR: The number of listeners tuning into commercial radio stations continued to grow in the third quarter, boosted by strong performances by TalkSport and Absolute Radio.
BlackBerry has launched a major online campaign with music stars as part of its strategy to promote its products to a younger audience.
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At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketing funnels to the search for talent, it’s been a busy week. Here is my take.
Marketers might need to rethink how they talk about funnels with the wider organisation if they are to gain the most traction.
Marketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.