The cocktail-stick sampling brigade is being superseded by experiential-style activities that use the latest in-store and online technology to boost value and creativity. By Steve Hemsley.
RAJAR: The number of listeners tuning into commercial radio stations continued to grow in the third quarter, boosted by strong performances by TalkSport and Absolute Radio.
BlackBerry has launched a major online campaign with music stars as part of its strategy to promote its products to a younger audience.
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