Polo mint shape can’t be trademarked

Nestlé has lost its appeal against a High Court ruling that it can not register the Polo mint’s shape as a trademark.

Nestlé has lost its appeal against a High Court ruling that it can not register the Polo mint’s shape as a trademark. It originally lost the case last December, because it did not specify the colour or size of the mint (MW December 18, 2003).

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Heinz divides £36m Euro media

Marketing Week

Food giant HJ Heinz has split its E55m (£36m) European media planning and buying business between Vizeum and Mediaedge:CIA, after deciding to divide the business into northern and southern European territories. The two agencies pitched against OMD, the incumbent agency in Italy, to win the business. UK incumbent Starcom Motive dropped out in May, after […]