NestlÃ© has lost its appeal against a High Court ruling that it can not register the Polo mint’s shape as a trademark. It originally lost the case last December, because it did not specify the colour or size of the mint (MW December 18, 2003).
Food giant HJ Heinz has split its E55m (£36m) European media planning and buying business between Vizeum and Mediaedge:CIA, after deciding to divide the business into northern and southern European territories. The two agencies pitched against OMD, the incumbent agency in Italy, to win the business. UK incumbent Starcom Motive dropped out in May, after […]
Reebok has handed its £20m pan-European media planning and buying account to OMD Europe. The move is part of a consolidation of the sportswear brand’s advertising into Omnicom. Mediaedge:CIA is the incumbent.
Ofcom’s stance on advertising food to children remains ambiguous, despite what the papers said.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.