Poor data is costing brands 6% of annual revenue
Research finds poor quality data is affecting the bottom line for brands which fail to recognise the importance of data accuracy.
Research finds poor quality data is affecting the bottom line for brands which fail to recognise the importance of data accuracy.
There’s no more terrifying phrase in marketing than ‘big data’, but once you start to understand it you realise adoption doesn’t have to be complicated and it won’t replace marketing expertise.
From chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
While the seemingly exponential rise of data can seem daunting, marketers from Marks & Spencer, Disney and the BBC believe there is a way to make sense of all the information to better target and delight consumers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.