Poor data is costing brands 6% of annual revenue
Research finds poor quality data is affecting the bottom line for brands which fail to recognise the importance of data accuracy.
Secret Marketer: Big data won’t do your job for you
David CoveneyThere’s no more terrifying phrase in marketing than ‘big data’, but once you start to understand it you realise adoption doesn’t have to be complicated and it won’t replace marketing expertise.
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Facebook, Deliveroo and Tinder talk bots and data
Charlotte RogersFrom chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
M&S, Disney and the BBC on why data is key to loyalty
Rachel GeeWhile the seemingly exponential rise of data can seem daunting, marketers from Marks & Spencer, Disney and the BBC believe there is a way to make sense of all the information to better target and delight consumers.
How entertaining content boosts performance on TikTok
Marketing Week PartnerA recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.
Brands urged to stand behind their Pride campaigns
Rachel LawlerBrands are being encouraged to stand by their Pride campaigns this month, after backlash following inclusive Bud Light and Target launches
Generative AI, digital skills, ageism: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Boots, Cadbury, Twitter: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.