Poor data is costing brands 6% of annual revenue
Research finds poor quality data is affecting the bottom line for brands which fail to recognise the importance of data accuracy.
Secret Marketer: Big data won’t do your job for you
David CoveneyThere’s no more terrifying phrase in marketing than ‘big data’, but once you start to understand it you realise adoption doesn’t have to be complicated and it won’t replace marketing expertise.
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Facebook, Deliveroo and Tinder talk bots and data
Charlotte RogersFrom chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
M&S, Disney and the BBC on why data is key to loyalty
Rachel GeeWhile the seemingly exponential rise of data can seem daunting, marketers from Marks & Spencer, Disney and the BBC believe there is a way to make sense of all the information to better target and delight consumers.
Formula 1 marketing director exits
Lucy TesserasEllie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO and CFO on how to help finance ‘get’ marketing
Marketing Week ReportersBoots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland brings back marketing director role
Charlotte RogersIceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat credits ‘multichannel model’ for customer boost
Michaela JeffersonHotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.