PoP ban burden ‘must be on tobacco firms’

Anti-smoking groups are demanding that the Government make it a criminal offence for tobacco marketers to mislead retailers about point of purchase (PoP) advertising, after the Tobacco Advertising and Promotion Bill comes into force next year.

Judith Watt of lobby group Smoke-Free London says that when Australia passed a similar ad ban ten years ago, tobacco companies lied to retailers about what PoP was allowed. She says: “The Government must address that issue now.”

The actual details of the ban are being drawn up: interested parties had until the beginning of last week to respond to a draft version. The draft put the burden of conforming to the law – as far as PoP is concerned – on individual retailers.

Action for Smoking and Health director Clive Bates adds: “Manufacturers should also be responsible for removing and disposing of all the tobacco-branded PoP material which will be banned under the regulations. Why should retailers face those additional costs?”

The Bill received Royal Assent on November 7. Last week, public health minister Hazel Blears announced that tobacco advertising on posters and in newspapers and magazines will be banned from February 14. In-pack promotions and most direct marketing will be banned from February 14, 2004. She added that responses to the public consultation on the regulations for PoP advertising, brand-sharing and sponsorship were being considered and specific dates for banning these would be announced later.

Recommended

DIY can drive GUS self-improvement

Marketing Week

Catalogue giant GUS may not be the obvious candidate to buy Homebase, but its subsidiary Argos’s move upmarket into home furnishings, makes this acquisition more canny than it appears. By Amanda Wilkinson

Digest

Marketing Week

Heinz has appointed three business unit heads in an internal reshuffle. Robin Walker has become head of quick-serve meals, Clodagh Ward becomes head of ketchup, condiments and sauces, and Mark Holloway is to be head of frozen meals.

Digest

Marketing Week

AOL and BSkyB have announced the launch of AOL on Sky Active, which will offer a range of features including instant messaging and e-mail as well as headline news, sport and weather.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now