Pope’s logo is holy uncalled for

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

I was sorry to learn that the Pope is to involve himself with the commercialism that is, sadly, too often to be found in the Roman Catholic Church (MW April 5).

Surely the Pope should offer spiritual guidance, not business advice. The news that he is to pick a logo that will subsequently be sold to companies in celebration of Our Saviour’s birthday comes as a sore disappointment.

I appreciate that many organisations will want to exploit the unique marketing opportunities afforded by the Millenium – and I am sure your magazine will cover many more such stories in the run-up to 2000 – but I strongly believe the Roman Catholic Church should abstain from such activities. I hope it is the last time I see the Pope in Marketing Week.

Kathleen Doran

Marketing consultant

London NW6



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