Pork industry ready to offer reassurance over swine flu

Dirty%20PigThe pork industry is on alert following the outbreak of the swine flu virus, while airline and travel companies are already seeing falls in global shares.

Soya and corn prices in the US have started to fall following fears the flu outbreak could lead to a drop in demand for pork and pig meat products.

While the Food Standards Agency has released a statement saying the outbreak in Mexico and the US “does not pose a food safety risk to consumers” there are concerns that consumer perceptions may not reflect reality.

A Sainsbury’s spokesman says it is too early to say if the swine flu will have any effect on sales of pork products, but its customer service staff have been thoroughly “briefed on the latest information” to deal with consumer enquiries.

Similarly, pie and sausage roll producer Pork Farms says it will be closely watching any changes to consumer purchasing habits.

General manger Nigel White says: “We will keep a watching brief on this and continue to listen to our consumers. Should their needs change, or if they require further reassurance that swine flu is not linked to eating pork products, we’ll then decide what action to take.”

Meanwhile, several UK travel operators have already cancelled flights to Mexico. On Tuesday (28 April) shares in British Airways were down 5.5%, Carnival Group Cruises fell 5.3%, and travel company TUI was down 4.7%.

In contrast, the pharmaceutical industry has seen share growth, particularly Roche, which makes anti-flu drug Tamiflu, and GlaxoSmithKline, which makes anti-flu drug Relenza.

Recommended

Research shows women money savvy in recession

Marketing Week

Almost 10% more women are taking care not to overspend in 2009 compared to spring 2008, according to new research from IPC Media. The research, dubbed More Money Matters, found that one in five women say they don’t overspend at all compared to 11% last year. Despite this belt tightening, however, over three quarters (76%) […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now