Post Office appoints marketing chief for home shopping division

Nigel Moore has been appointed as the first marketing director of the Post Office’s new home shopping division.

Moore, previously a financial director at Royal Mail, began setting up the unit in September last year. He now reports to former Royal Mail planning chief David Taylor, who becomes managing director of home shopping.

Moore will review home shopping marketing requirements for the Post Office, Royal Mail and Parcelforce. His responsibilities include deciding whether the new operation needs a separate brand name to attract business clients and alert customers to the service.

The Post Office’s existing roster of specialist branding agencies, including Dragon, Uffindell West, Corporate Edge, Carter Wong Tomlin and Oxford Corporate Consultancy, will be invited to help create a new identity if one is needed.

Moore says: “The new unit will offer a complete range of services required by companies setting up home shopping networks.”

From January, the Post Office will link up with high street retailers and new dot-coms which are keen to develop home shopping services, providing warehousing and delivery facilities.

The Post Office has unveiled a pilot scheme in the south west of England, which allows customers to nominate a local branch to hold deliveries from retailers and e-tailers, such as Amazon and Blackstar, if they are not at home. Currently, customers have to go to the nearest sorting office. The scheme is set to roll out across the UK next year.

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