Post Office battles with BT

The Post Office this week launched a head-on battle with one-time sister company BT with its £15m introduction of a residential telephone service, called HomePhone. Publicis has created a £5m campaign to support the launch. The Post Office says it wants to take 1 million of BT’s customers by 2006. BT issued a statement saying the Post Office should ‘stick to stamps’.

Comments

    Leave a comment