Post Office battles with BT

The Post Office this week launched a head-on battle with one-time sister company BT with its £15m introduction of a residential telephone service, called HomePhone. Publicis has created a £5m campaign to support the launch. The Post Office says it wants to take 1 million of BT’s customers by 2006. BT issued a statement saying the Post Office should ‘stick to stamps’.

Recommended

Labour plans pre-election outdoor blitz

Marketing Week

The Labour Party is thought to be planning a series of national ads highlighting statistics such as “lowest inflation since the Sixties”, as one of its first moves before announcing a General Election. The advertising campaign will also talk up the Tories’ record of high interest rates, high inflation, two recessions and unemployment. The ad […]

Someone needs to question the wisdom of age

Marketing Week

I’m sure Dove will achieve fantastic stand-out by using a 96-year-old woman for the latest stage of its “Campaign For Real Beauty”. After all, even though using larger, or “average” women failed to work for Marks & Spencer, Dove has increased sales and market share for its firming products hugely, and its Body Image Forum […]

Comments

    Leave a comment