The Post Office this week launched a head-on battle with one-time sister company BT with its £15m introduction of a residential telephone service, called HomePhone. Publicis has created a £5m campaign to support the launch. The Post Office says it wants to take 1 million of BT’s customers by 2006. BT issued a statement saying the Post Office should ‘stick to stamps’.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.