Post Office calls statutory advertising review

The Post Office is calling a statutory review of all its above the line advertising and marketing business, worth at least £12m, which is currently held by Mother.

Post Office campaign
Post Office campaign

The company issued a European Community tender document today, with agencies required to reply with a request for participation by 16 July.

A shortlist of agencies that will pitch for the business will be identified in August.

Services included in the tender document are strategic planning, creative development of advertising campaigns, account and campaign management to promote the brand and brand products.

The winning agency will be appointed for a three-year period, Mother won a similar review in 2007, after the agency pitched against Grey London and DDB UK.

The agency created ads starring Sir Roger Moore and Joan Collins, among others. Prior to Mother, Publicis held business for six years.

Media planning and buying and direct response services are not part of the review. DraftFCB retained the Post Office’s direct marketing account recently.

This story first appeared on pitch



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