Post TV in Dublin has appointed Irish Media Sales, the London-based sales house for Irish media owners, to represent TG4, the national Irish channel in the UK.
Maybelline, the beauty products maker, is to offer free makeovers in offices and nightclubs in London, Leeds, Manchester, Sheffield, Bristol and Newcastle over the next five months.
Food giant Heinz is planning to phase out the Farley’s baby food brand and is bringing its dry food products, including Farley’s Rusks, under the Heinz umbrella as part of a strategy to bring all of its weaning products under the Heinz brand. The products will retain an updated version of the Farley’s bear logo […]
Poster ads for Nestlé Rowntree’s Yorkie bar, relaunched last year, have attracted 97 complaints to the Advertising Standards Authority (ASA), on the grounds of reinforcing sexist attitudes towards women.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.