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Farley’s baby food range to be rebranded as Heinz

Marketing Week

Food giant Heinz is planning to phase out the Farley’s baby food brand and is bringing its dry food products, including Farley’s Rusks, under the Heinz umbrella as part of a strategy to bring all of its weaning products under the Heinz brand. The products will retain an updated version of the Farley’s bear logo […]

ASA rejects Yorkie poster complaints

Marketing Week

Poster ads for Nestlé Rowntree’s Yorkie bar, relaunched last year, have attracted 97 complaints to the Advertising Standards Authority (ASA), on the grounds of reinforcing sexist attitudes towards women.

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