Post TV appoints Irish Media Sales
Post TV in Dublin has appointed Irish Media Sales, the London-based sales house for Irish media owners, to represent TG4, the national Irish channel in the UK.
Post TV in Dublin has appointed Irish Media Sales, the London-based sales house for Irish media owners, to represent TG4, the national Irish channel in the UK.
Maybelline, the beauty products maker, is to offer free makeovers in offices and nightclubs in London, Leeds, Manchester, Sheffield, Bristol and Newcastle over the next five months.
Food giant Heinz is planning to phase out the Farley’s baby food brand and is bringing its dry food products, including Farley’s Rusks, under the Heinz umbrella as part of a strategy to bring all of its weaning products under the Heinz brand. The products will retain an updated version of the Farley’s bear logo […]
Poster ads for Nestlé Rowntree’s Yorkie bar, relaunched last year, have attracted 97 complaints to the Advertising Standards Authority (ASA), on the grounds of reinforcing sexist attitudes towards women.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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