Maiden Outdoor is to launch a system that measures the audiences of poster sites in supermarkets. The system marks the first time media planners and advertisers have had access to a currency for defining audiences in a sector of outdoor advertising not currently covered by Postar.
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
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Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.