Maiden Outdoor is to launch a system that measures the audiences of poster sites in supermarkets. The system marks the first time media planners and advertisers have had access to a currency for defining audiences in a sector of outdoor advertising not currently covered by Postar.
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.