We are delighted to top the table with the highest recall for our posters (MW April 29). However, the image you used to illustrate your Posterwatch article about this was not one of our posters. This is a screen grab from our on-screen promotion cartoon family, the What’sOns.
Our poster campaign was deliberately simple and clear. It stresses our key brand message: ONdigital requires no dish, no cable and provides more choice of TV through your aerial.
Director of brand marketing