Postmaster network signs deals with AXA, Sun Life Direct and Fujifilm
Postmasternetwork has signed deals with AXA, Sun Life Direct and Fujifilm to use the network of over 8,000 sub-post offices to market their products.
Ikea on why agency relationships need consistency to thrive
Matthew ValentineA decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Why marketers should feed consumers’ ‘need for autonomy’
Matthew ValentineAddressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
Ritson’s 10 marketing hacks to help small businesses go big
Charlotte RogersFrom a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever pledges to maintain marketing spend amid rising costs
Manny PhamUnilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).
Comments