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Fantasy golf game for Daily Telegraph

Marketing Week

GFM, the newspaper promotions company, has devised a fantasy golf game for the Daily Telegraph, based on the US Masters. The game offers a prize of visiting the Pro Am Day at the British Masters and the chance to play for £1m.

McCann-Erickson Manchester beats four to Government consumer helpline account

Marketing Week

The Government has appointed McCann-Erickson Manchester to the multi-million pound account for its new telephone and online advice service for consumers – Consumer Direct – following a four-way pitch. McCann-Erickson Manchester pitched alongside Mediaedge:CIA, which has been appointed to handle media planning and buying for the campaign. The agencies pitched against Miles Calcraft Briginshaw Duffy […]

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