Poulter Partners has created the first television advertising for Western Wines’ African wine brand Kumala as part of a £700,000 marketing campaign. The animated ad features the Kumala Gecko and contains the strapline ‘Discover Kumala’.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.