The brand pledge ran online but was challenged by a complainant, who noted ‘manager special’ items had been sold in stores for £3 and £8.99.
Poundworld argued the ‘manager special’ products were “occasional” offers, sold during Christmas and at “infrequent intervals” throughout the year. No more than two products are on offer at a time, it added, and they are clearly distinguishable in-store from the £1 stock.
The Advertising Standards Authority (ASA) said the online promotion failed to acknowledge the special offers and concluded it suggested that every product in-store was priced at £1.
Poundworld cannot promote all its products are sold for £1 until it stops selling higher priced goods.