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To read what four Marketing Academy scholars say about their personal game plans, click here
Troy Warfield, vice-president of family care, Kimberly-Clark
Define the organisations you fit with and those that you don’t, according to your personal values.
Engage in an element of risk taking. I’m not at the Branson end of the spectrum, but I’m less conservative than most people.
Never stop learning. After 10 years at Unilever I did an MBA from which I got a good understanding of different businesses.
If you can talk confidently about return on investment, then you can be the most powerful person in the boardroom.
Focus on fewer things and nail them. What will make you stand out and do better than anyone else?
Work hard, and play hard – celebrate the small successes.
Use travel to become open to new experiences. Every year, my family and I think what experience will we have?
Sarah Warby, former marketing director, Heineken
Leadership is the ability to set the direction, communicate it compellingly and inspire and support everyone to deliver it.
Applying your talent and ability better than anyone else is what will get you ahead.
Make choices. If you relentlessly pursued everything, you would get nowhere.
Charmaine Eggberry, global senior vice-president of marketing, Nokia
Following your head and heart will make you good at what you do.
Part of being a successful individual in business is being mentored to get that external perspective.
Major General Arthur Denaro, led 44,000 UN troops in the Balkans
A good leader builds a good team. Team building is about instilling comradeship, discipline and professionalism.
Communication is essential. If people are not informed properly it is a seed-bed for rumours. And communicate the old fashioned way, not just by texting, Facebook or Twitter.
Maintain your “enemy strategy” even when you’re miles away from the enemy.
Pat yourself on the back occasionally, but don’t be arrogant.
The future doesn’t have to be one of doom and gloom when it comes to TV advertising data (MW 13 October). BARB is not a blunt instrument. Its data allows advertisers to see if people are viewing programmes on their own or with families, which can help with targeting for products. For example, people viewing […]
Nokia CEO Stephen Elop formally unveiled the manufacturer’s first Windows Phone devices, the Lumia 800 and 710, this morning, dubbing the launch a “new dawn” for the embattled company. Read the full story here.
Marketers can borrow a framework from finance to help maximise returns while managing risk by adapting the maths, tweaking the assumptions, and applying it to marketing portfolios.
