Powergen planning campaign
Powergen is planning a campaign to raise consumers’ awareness about energy management. The campaign will include TV ads, to be aired on March 17, created by Rainey Kelly Campbell Roalfe/Y&R.
Ritson’s top tips for small brands looking to make big plays
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Why localism is more than just a lockdown fad
Steve HemsleyFrom John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
Marketing Academy reveals CMOs chosen to become its 2022 Fellows
Manny PhamMore than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
The modern marketing disconnect: The key data challenges facing marketers
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