PPBs may be shown on non-terrestrial TV

Non-terrestrial television, including satellite, cable and digital channels, could soon be airing party political broadcasts (PPBs) if recommendations put out for consultation yesterday by the Electoral Commission are heeded.

The Electoral Commission’s consultation paper on the future of PPBs recommends that any channel commanding audiences over a specified number should be required to screen the broadcasts. According to the recommendations, both audience reach and audience share should be used as criteria to determine which broadcasters should carry PPBs.

The commission also favours the retention of the ban on paid-for political broadcast advertising, though some broadcasters support paid-for political advertising on radio.

The advertising industry, which has mixed views on whether paid-for political advertising should be allowed at all, has expressed concerns that if discounted rates were allowed or if free ad-style slots were given to parties in advertising rather than programme time, this would inflate overall advertising prices or lead to a loss of revenue for broadcasters.

The Electoral Commission, which oversees elections, is inviting the public to comment on the PPB consultation paper. It is conducting a separate review of Internet campaigns and plans to begin a wider review of the role of TV in elections at the end of this year.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now