PR Opinions May 2015
Google’s UK sales chief: it is criminal for brands to avoid personalisation
Thomas HobbsMarketers are still not ready to fully put their faith into mobile, even at the most basic level, and “criminally” failing to personalise the experience, according to Google’s sales director Martijn Bertisen, who was speaking at today’s annual IAB Mobile Engage event.
TUI’s CEO compares Thomson rebranding to ‘renovating a house’ as it repositions business
Thomas HobbsIt was confirmed today (May 13) that UK package holiday brands Thomson and First Choice Holidays will be fully rebranded to their German parent TUI, with the process set to take up to two years in order to ensure a smooth transition.
Mark Ritson: If programmatic works, we can all stop going gaga over trendy but ineffective tools
Mark RitsonIf programmatic actually works and connects the worlds of social, digital and traditional media, we have a potential solution for what ails marketers worldwide.
Dunelm praises ‘broad value proposition’ as customer numbers rise
Niamh CarrollThe homeware retailer has driven more small-ticket purchases this year, as it increased volume sales by 6.2% and sales value by 4.1%.
There’s no such thing as ‘performance branding’ marketing
Mark RitsonBrand marketing drives sales but performance doesn’t build brand. Most marketers should separate the two, or they’ll risk under-investing in long-term growth.
Marketers are the architects of creativity, not bystanders
Andrew GeogheganMarketers shouldn’t leave creativity to their agencies, but use customer insight and business objectives to create a long-term vision with clear direction.
‘We’re going in the right direction’: M&S on brand reappraisal and the transformation journey
Amrit VirdiWith curated stores, TV deals and influencer collaborations high on the agenda, top marketer Anna Braithwaite admits M&S still has “a long way to go”.