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Google’s UK sales chief: it is criminal for brands to avoid personalisation
Thomas HobbsMarketers are still not ready to fully put their faith into mobile, even at the most basic level, and “criminally” failing to personalise the experience, according to Google’s sales director Martijn Bertisen, who was speaking at today’s annual IAB Mobile Engage event.
TUI’s CEO compares Thomson rebranding to ‘renovating a house’ as it repositions business
Thomas HobbsIt was confirmed today (May 13) that UK package holiday brands Thomson and First Choice Holidays will be fully rebranded to their German parent TUI, with the process set to take up to two years in order to ensure a smooth transition.
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Mark Ritson: If programmatic works, we can all stop going gaga over trendy but ineffective tools
Mark RitsonIf programmatic actually works and connects the worlds of social, digital and traditional media, we have a potential solution for what ails marketers worldwide.
Heinz switches slogan to ‘Beanz Meanz More’ as part of purpose drive
Manny PhamHeinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
Amazon, Nike, Lush: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
All bets are off: The pandemic has reset our ideas of workplace culture
Andrew GeogheganThere’s no ‘going back’ to the office – the 18-month break means attitudes have changed and an effective working culture must recognise new realities.
Marketing Week Top 100 2021: The top marketers in media and telecoms
Marketing Week ReportersMarketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.