PR Opinions May 2015
Marketers are still not ready to fully put their faith into mobile, even at the most basic level, and “criminally” failing to personalise the experience, according to Google’s sales director Martijn Bertisen, who was speaking at today’s annual IAB Mobile Engage event.
It was confirmed today (May 13) that UK package holiday brands Thomson and First Choice Holidays will be fully rebranded to their German parent TUI, with the process set to take up to two years in order to ensure a smooth transition.
If programmatic actually works and connects the worlds of social, digital and traditional media, we have a potential solution for what ails marketers worldwide.
The Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.
Despite getting a less than favourable reaction to our latest ad on Twitter – one user said they wanted to murder the person who made it – the On The Beach marketing team gained five valuable lessons, which are taking us forward.
We arm you with all the numbers you need to tackle the week ahead.
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